Environment, Quality, Professionalism, cooperation, integrity and purity are the values of Icelandic Tourism.

About Vakinn

We at GoWest, are extremely happy to announce that we have been awarded the GOLD-class environmental badge in Spring 2018. Read below to find out exactly what Vakinn is:

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Vakinn, the official quality and environmental system for Icelandic Tourism is based on Qualmark- New Zealand Tourism Official Mark of Quality. Much work has been put into adapting the system to Icelandic conditions involving various stakeholders in tourism as well as specialists from diverse fields of expertise.

Vakinn is run by the Icelandic Tourist Board which leads the project in close cooperation with the Icelandic Travel Industry Association, Innovation Center Iceland and the Icelandic Tourism Association.

The aim of Vakinn is to strengthen quality, safety and environmental awareness within Icelandic tourism by means of guidance and support and promote social responsibility of tourist service providers in the process. For its members, Vakinn is an effective tool to increase quality and safety, providing diverse supplementary materials, guidelines, data and check-lists that are useful in improving operating procedures and service.

We have no choice

No one sees this more clearly than those working in tourism. In focus group meetings of tourism providers, during the compilation of the official Icelandic Tourism Strategy 2011-2020, questions regarding values within tourism services were raised. The most frequently mentioned values were the environment, quality, professionalism, cooperation, integrity and purity. In other words…

Quality and the environment are decisive factors for Icelandic tourism.