The twelve aims for sustainable tourism are:

Environmental Purity

To minimize the pollution of air, water and land and the generation of waste by tourism enterprises and visitors.

Employment Quality

To strengthen the number and quality of local jobs created and supported by tourism, including the level of pay, conditions of service and availability to all without discrimination by gender, race, disability or in other ways.

Resource Efficiency

To minimize the use of scarce and non-renewable resources in the development and operation of tourism facilities and services.

Physical Integrity

To maintain and enhance the quality of landscapes, both urban and rural, and avoid the physical and visual degradation of the environment.

Local Control

To engage and empower local communities in planning and decision making about the management and future development of tourism in their area, in consultation with other stakeholders.

Economic Viability

To ensure the viability and competitiveness of tourism destinations and enterprises, so that they are able to continue to prosper and deliver benefits in the long term.

Biological Diversity

To support the conservation of natural areas, habitats and wildlife, and minimize damage to them.

Social Equity

To seek a widespread and fair distribution of economic and social benefits from tourism throughout the recipient community, including improving opportunities,income and services available to the poor.

Cultural Richness

To respect and enhance the historic heritage, authentic culture, traditions and distinctiveness of host communities.

Visitor Fulfillment

To provide a safe, satisfying and fulfilling experience for visitors, available to all without discrimination by gender, race, disability or in other ways.

Local Prosperity

To maximize the contribution of tourism to the economic prosperity of the host destination, including the proportion of visitor spending that is retained locally.

Community Well-being

To maintain and strengthen the quality of life in local communities, including social structures and access to resources, amenities and life support systems,avoiding any form of social degradation or exploitation.