The twelve aims for sustainable tourism are:

1) Economic Viability
To ensure the viability and competitiveness of tourism destinations and enterprises, so that they are able to continue to prosper and deliver benefits in the
long term.

2) Local Prosperity
To maximize the contribution of tourism to the economic prosperity of the host
destination, including the proportion of visitor spending that is retained locally.

3) Employment Quality
To strengthen the number and quality of local jobs created and supported by
tourism, including the level of pay, conditions of service and availability to all
without discrimination by gender, race, disability or in other ways.

4) Social Equity
To seek a widespread and fair distribution of economic and social benefits from
tourism throughout the recipient community, including improving opportunities,
income and services available to the poor.

5) Visitor Fulfillment
To provide a safe, satisfying and fulfilling experience for visitors, available to all
without discrimination by gender, race, disability or in other ways.

6) Local Control
To engage and empower local communities in planning and decision making
about the management and future development of tourism in their area, in
consultation with other stakeholders.

7) Community Well-being
To maintain and strengthen the quality of life in local communities, including
social structures and access to resources, amenities and life support systems,
avoiding any form of social degradation or exploitation.

8) Cultural Richness
To respect and enhance the historic heritage, authentic culture, traditions and
distinctiveness of host communities.

9) Physical Integrity
To maintain and enhance the quality of landscapes, both urban and rural, and
avoid the physical and visual degradation of the environment.

10) Biological Diversity
To support the conservation of natural areas, habitats and wildlife, and minimize
damage to them.

11) Resource Efficiency
To minimize the use of scarce and non-renewable resources in the development
and operation of tourism facilities and services.

12) Environmental Purity
To minimize the pollution of air, water and land and the generation of waste by
tourism enterprises and visitors.